INDEPENDENT BRAND CONSULTANCY

BRANDS WITH TEETH™

BRANDS WITH TEETH™

BRANDS WITH TEETH™

Strategic + creative brainpower for ambitious brands.

We’reMindTiger
abrandconsultancybasedinSouthernCalifornia.Equalpartsstrategicpartnerandcreativecollaborator,webringinsight+imaginationtogivebrandssubstance+edge.
We’reMindTiger
abrandconsultancybasedinSouthernCalifornia.Equalpartsstrategicpartnerandcreativecollaborator,webringinsight+imaginationtogivebrandssubstance+edge.

OUR TEAM HAS SUPPORTED

goods

WHAT WE DO

We offer bespoke support across brand strategy, communications, and culture. As an independent consultant, we tap in when you need strategic thinking, creative direction, or specialized expertise.

goods

WHAT WE DO

We offer bespoke support across brand strategy, communications, and culture. As an independent consultant, we tap in when you need strategic thinking, creative direction, or specialized expertise.

goods

WHAT WE DO

We offer bespoke support across brand strategy, communications, and culture. As an independent consultant, we tap in when you need strategic thinking, creative direction, or specialized expertise.

BRAND STRATEGY

BRAND STRATEGY

COMMUNICATIONS

COMMUNICATIONS

CULTURE

CULTURE

WE CONTRACT WITH:

Agencies & consultancies

Founders & growing businesses

Hotels & hospitality groups

Private healthcare practices

Corporate leaders & teams

Whenbrandstrategy,communications,andculturealign,itcreatesavirtuouscycle.Ourexpertiseacrossallthreemeansweseeyourbrandfromeveryangle.Wecreatebrands,notjustdeliverables.
Whenbrandstrategy,communications,andculturealign,itcreatesavirtuouscycle.Ourexpertiseacrossallthreemeansweseeyourbrandfromeveryangle.Wecreatebrands,notjustdeliverables.

minds

HOW WE THINK

Drawing on our expertise in design thinking and hospitality branding, we view our work through a human and experiential lens.

Our approach starts with understanding people + behavior before thinking expansively to create worlds + experiences. This is how we build brands that are lived, not just expressed.

minds

HOW WE THINK

Drawing on our expertise in design thinking and hospitality branding, we view our work through a human and experiential lens.

Our approach starts with understanding people + behavior before thinking expansively to create worlds + experiences. This is how we build brands that are lived, not just expressed.

minds

HOW WE THINK

Drawing on our expertise in design thinking and hospitality branding, we view our work through a human and experiential lens.

Our approach starts with understanding people + behavior before thinking expansively to create worlds + experiences. This is how we build brands that are lived, not just expressed.

WE BRING 〰

insight
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We ground our work in human truth.
insightclick to view
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We ground our work in human truth.
imagination
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We expand what you think is possible.
imaginationclick to view
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We expand what you think is possible.

YOUR BRAND GAINS 〰

substance
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Deeper meaning & emotional resonance.
substanceclick to view
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Deeper meaning & emotional resonance.
edge
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Sharper positioning & strategic advantage.
edgeclick to view
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Sharper positioning & strategic advantage.

THE MIND BEHIND

That’s me, Shannon Valdes.

That’s me, Shannon Valdes.

(vahl-deez)

I’ve always been fascinated by language, art, and culture. Whether it’s a filmmaker crafting a story or a DJ commanding a crowd, I love how the right mix of words, images, and sounds can connect us to our humanity.

For 15 years, I’ve explored creative expression through the art of brand building. As a strategist, writer, and creative leader, I’ve sat within agencies, comms teams, and people teams. I’ve worked directly with founders and executives. I also spent a few years in Southeast Asia, where I partnered with renowned hospitality brands. Mind Tiger is my independent practice where strategy and creativity collide.

15+

years of experience

60+

brands supported

IDEOU

design thinking certified

GET IN TOUCH

Send us a note, or book an intro call.

FAQs

To put it simply, we help brands achieve a more impactful presence.

We do this by focusing on three core areas:

  • Brand strategy: We help companies define who they are, what they do, and who they serve, creating a foundation for marketing, communications, and engagement.
  • Communications: We help companies communicate through clear, cohesive, on-brand messaging that resonates with their audiences.
  • Culture: We help companies align, engage, and excite employees.

You can engage us across all three areas or wherever you need the most support.

We offer strategic and creative services across brand strategy, communications, and culture. Every engagement is tailored to your needs.

Common strategic services:

  • Research + insights
  • Audience profiles + personas
  • Brand workshops
  • Brand positioning decks
  • Employer brand platforms
  • Communication frameworks
  • Website strategies

Common creative services:

  • Creative brainstorms
  • Brand + product naming
  • Brand narratives
  • Brand voice + tone guidelines
  • Key messaging
  • Campaign concepts
  • Brand copywriting

Creatively, we specialize in writing and concept development, and can bring in designers, developers, photographers, videographers, and producers as needed.

No, we are not designers or web developers. Rather, we create the strategic foundation that informs logo and website design.

We often collaborate with designers and developers throughout creative execution, providing feedback and direction as needed. We speak fluent designer and can work with your creative team or bring in our own partners.

Yes, we love working with agencies! Shannon can act as an extension of your team, providing strategic or creative support without adding headcount. She brings nearly a decade of client-facing agency experience and understands how agencies think and operate.

Yes! If you already have a project in mind and need extra strategic or creative brainpower, we’d love to hear from you.

We’re happy to review your website or current work to identify where we can best support your goals.

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